ABOUT ATELIER HEKAYAT
Born from sisterhood and storytelling, Atelier Hekayat creates romantic, dreamlike designs guided by artistry and emotion. Founded by Alia and Abeer Oraif, each piece embodies empowerment, fantasy, and refined elegance, modern fairytales crafted to be worn.
ABOUT ALIA
From Jeddah’s vibrant energy, Alia shapes Atelier Hekayat with vision, elegance, and modern artistry. As Creative Director, she blends creativity and strategy to craft collections that tell compelling stories, reflecting her pursuit of innovation and excellence.
About abeer
Abeer’s journey is driven by curiosity, ambition, and growth. With expertise in international business, fashion, and journalism, she brings vision and strategy to Atelier Hekayat. Blending artistry with business insight, she creates collections of modern elegance and expressive storytelling, reflecting her commitment to refinement and creative excellence.
OUR BRAND STRATEGY